FMA Communications Inc. offers the leading print and digital media offerings to help your business maximize its exposure in the North American metal manufacturing marketplace. A marketing plan that includes our brands will help your business build brand and product awareness.
About FMA
The Fabricators and Manufacturers Association unites thousands of metal fabrication and manufacturing professionals around a common purpose: to shape the future of our industry, and in turn shape the world. We cultivate a workforce development lifecycle that galvanizes the metal fabrication community, nurturing our workforce to ensure a prosperous future for our industry.
Canadian Publications
Interested in reaching more than 22,500 decision-makers in the Canadian machining, fabricating, and welding industries? Canadian Metalworking and Canadian Fabricating & Welding have you covered.
Reach Decision-Makers at Your Target Buying Companies
Benefit from the highest-quality circulation in the industry
FMA Communications has the largest portfolio of brands serving the North American metal fabricating and forming market. The Welder reaches more than 25,000 professionals* in the metal fabricating and welding industry each issue.
*Publisher's own data for the November/December 2023 issue.The Welder by the Numbers
The Welder is North America's home for the welding industry since 1997.
Interested in gaining direct access to our circulation? Check out our Single-Sponsor eBlasts.
of subscribers carry senior-level/management titles*.
of subscribers have purchasing influence in one or more categories at their companies*.
of subscribers are potential buyers for your newest products and services in 2024-25*.
of subscribers are most likely to visit your exhibit at FABTECH after seeing your ad in The Welder*.
of subscribers look to The Welder to help make purchasing decisions*.
During that time, the publication has cultivated the highest-quality circulation in the industry, reaching 25,000** qualified subscribers with each issue.
Average number of minutes subscribers spend reading each issue*.
of readers are more likely to click an online ad if they have seen the advertiser's print message*.
Average additional pass-along readers per issue copy*. That's 77,522 potential readers for each issue!
The Welder has a highly engaged audience.
of all respondents reported having taken one or more actions as a result of reading advertisements in The Welder*.
visited an advertiser's website*.
referred an ad to a co-worker or decision-maker*.
bought or recommended the purchase of products or services advertised*.
The Welder advertisements result in action!
agree that the advertising educates and is an important part of the publication*.
agree they are more likely to trust a company that advertises its product/services in The Welder*.
The Welder subscribers value your advertising.
Reach 2.3 million visitors a year on thefabricator.com. And don't forget the 27,000 The Welder Newsletter recipients!
The Best Way to Reach the Metal Forming and Fabricating Industry
Connect via print, websites, email, social, live events, and more
Editorial Calendars
2024
Ad Close: 12-28-23
Ad Material: 1-4-24
Welding
GTAW/TIG
Cutting and Weld Prep
Hand Tools
Safety
Weld Fume Management
Spotlight
Shipbuilding
March/April
Ad Close: 2-21-24
Ad Material: 2-28-24
April is National Welding Month!
Welding
FCAW
Cutting and Weld Prep
Working With Stainless Steel
Safety
Abrasives Safety
Spotlight
Welder Profile
May/June
Ad Close: 4-24-24
Ad Material: 5-1-24
Welding
Aluminum Welding
Cutting and Weld Prep
Automated Grinding
Consumables
Shielding Gases
Spotlight
Artist's Gallery
July/August
Ad Close: 6-26-24
Ad Material: 7-3-24
Welding
GMAW/MIG
Cutting and Welding Prep
Welding Tables
Safety
Respiratory PPE
Spotlight
Welder Profile
September/October
Ad Close: 8-21-24
Ad Material: 8-28-24
Welding
SMAW
Cutting and Welding Prep
Plasma vs. Oxyfuel Cutting
Safety
Fume Extraction
Consumables
Consumables Costs
Spotlight
FABTECH Preview
November/December
Ad Close: 10-23-24
Ad Material: 10-30-24
Welding
Welding Automation
Cutting and Welding Prep
Power Tool Trends
Consumables
TIG Torch Consumables
Spotlight
Artist's Gallery
Appearing Each Issue
- Q&A: This feature captures the viewpoints of welders, metal fabricators, industry professionals, and students.
- Playing With Fire: Josh Welton shares his personal reflections on a variety of topics that affect the welding community.
- Aluminum Etc.: Gina Cutts shares her aluminum knowledge and other musings from her time as a welder and now as an instructor.
- Consumables Corner: Rob Koltz and David Meyer answer questions and discuss topics pertaining to consumables for carbon steel and stainless steel welding.
- The Last Pass: Greg Siepert shares his knowledge and experience and answers questions regarding welding education and what it means to be a welding educator.
- Under the Hood: Rafael Guerrero provides commentary on issues pertaining to present and future welders.
Advertising Sizes
Trim Size: 8.25" x 10.75" (209.6mm x 273.1mm)
Standard Spread
Standard
2/3 Vertical
1/2 Vertical
1/2 Horizontal
1/3 Vertical
1/3 Horizontal
1/4 Vertical
1/4 Horizontal
Print Advertising Rates
Advertising Specifications
- Material Requirements: Digital
- Preferred File Format: PDF/X-1A
- Required Resolution: 266 dpi
Thefabricator.com Advertising
Thefabricator.com is dedicated to delivering the latest industry news and coverage of North America's metal fabricating industry, thus attracting visitors who are looking for articles, news, and products they need to operate and grow their businesses.
of subscribers said publication websites contribute to their purchasing decision-making process*.
of subscribers said they are more likely to click an online ad if they've seen the advertiser's print message*.
Website Advertising Positions
Home Page Opportunities
Leaderboard Banner Ad in Header
- 728 x 90 pixels
- 320 x 50 pixel mobile version also required
- $3,800/month
Leaderboard Banner Ad in Stream
- 728 x 90 pixels
- 320 x 50 pixel mobile version also required
- $1,800/month
Medium Banner Ad
- 300 x 250 pixels
- $1,200/month
Category Ads
Target specific technology and content.
Medium Banner Ad
- 300 x 250 pixels
- $1,200/month
Leaderboard Banner Ad in Content
Rotates with up to three advertisers.
- 728 x 90 pixels
- 320 x 50 pixel mobile version also required
- $1,800/month
Site Sponsor Package
Best value, maximum exposure.
Maximize your exposure on thefabricator.com with the package that offers you everything! Brand your company on the industry's leading online resource with the following features:
- One month sponsored video on homepage or category (based on availability), 25-30 words of description.
- Site sponsor leaderboard ad to rotate on homepage as well as every category homepage in stream.
- One category sponsorship (including leaderboard ad in content pages and rectangle ad in sidebar).
- Two e-newsletter sponsorships for lead generation.
- Social media links in showroom.
- Video in showroom.
- Deep link product lineup and trade name list in showroom.
Total value of Site Sponsor Package is $44,000
- Advertiser: $23,000/year
Lead Generation Products
Cultivate customers for your company's products and services in the most cost-effective ways with the metal fabricating industry's leading digital resources.
Monthly E-Newsletters
FMA Communications distributes four opt-in-only e-newsletters that target specific industry segments: Metal fabricating, tube fabrication and production, welding, and the Mexican metal fabricating and forming market. Advertising in the appropriate e-newsletter delivers your message to thousands of qualified subscribers who rely on the e-newsletters for the latest industry news and product information.
E-Newsletters Advertising Positions
Horizontal Banner Ad
- Image size: 650 x 80 pixels
- Accepted file types: JPEG, JPG, GIF, PNG
- Maximum file size: 150KB
- URL
- $1,300
Medium Banner Ad
- Image size: 300 x 250 pixels
- Accepted file types: JPEG, JPG, GIF, PNG
- Maximum file size: 150KB
- URL
- $800
Text Ad
- Image size: 220 x 220 pixels
- Accepted file types: JPEG, JPG, PNG
- Maximum file size: 150KB
- Headline character count: 30
- Body copy character count: 340
- URL
- $1,200
The Welder Newsletter Schedule
2024
January
Ad Close: 1-4-24
Mail Date: 1-11-24
March
Ad Close: 3-7-24
Mail Date: 3-14-24
May
Ad Close: 5-2-24
Mail Date: 5-9-24
July
Ad Close: 7-11-24
Mail Date: 7-18-24
September
Ad Close: 9-5-24
Mail Date: 9-12-24
November
Ad Close: 11-7-24
Mail Date: 11-14-24
Single-Sponsor Custom E-Blast
FMA Communications' Single-Sponsor E-Blast is a customized email designed to deliver your branded sales message to your target prospects and customers. This marketing tool provides actionable leads that can extend your reach and help you grow your business to new heights!
Take advantage of this new way to reach your target customers and generate new leads!
- Cost:
- $1,500 plus $350 per thousand recipients*
Custom Design
- Allows you to pick the content and products you want to showcase.
- Optimized for PC, tablet, and mobile devices, ensuring readability.
Qualified Audience
- Allows you to select how many people you want to reach with the email.
- We send the email to subscribers interested in your products from The Fabricator, The Tube and Pipe Journal, and The Welder.
Lead Development
- Within two weeks you will receive a detailed lead report that includes contact information of those that clicked on items within your eblast.
Live Webinars
Get your target customers' undivided attention with live webinars!
Promote your latest and greatest products and services and deliver your branded sales message during a LIVE, ONLINE, and INTERACTIVE session with your target customers around the world!
- Answer audience questions (via live chat feature) in real time.
- Cultivate new relationships during a Live Q&A forum following presentation.
- Your presentation archived on thefabricator.com, which attracts more than 200,000 unique visitors every month*.
Your webinar marketing package includes:
- LinkedIn Event on The Fabricator's page.
- 2 custom emails sent to a targeted audience prior to the webinar.
- One half-tab print ad in The Fabricator the month prior to the webinar.
- Banner ad on thefabricator.com the month leading up to the webinar.
- Banner ad featured in an e-newsletter the month of the webinar.
- Social media post on LinkedIn promoting the webinar.
- Webinar recording archived on thefabricator.com for 12 months.
- Performance report 2 weeks after the webinar.
Total Value: $28,250
Total Investment: $12,000 net
Custom Content Package
Do you need help producing and distributing original content to a highly targeted audience of audited decision-makers? We will work with you to create a customized campaign and provide the support you need to generate actionable leads through e-books, case studies, technical or white papers, and more.
Targeted Digital Advertising
Targeting the right B2B audience is challenging.
Ad networks like Google can deliver your message to a massive consumer audience, but keyword and contextual advertising campaigns take time to set up, monitor and tune. These campaigns can easily deliver impressions to people who aren’t qualified to purchase your products.
We help deliver your message to the right audience with our 1st party audience data.
The Welder’s subscribers are qualified to purchase your products.*
carry senior-level or management titles.
have purchasing influence in one or more categories at their companies.
are potential buyers for your newest products and services in 2024-25.
Programmatic Advertising
Reach your customers across the web on the sites where they’re most active. Our team will help you choose the right audience from our database. You pick the format that’s right for your brand — Display or Native — and we’ll get your message in front of our qualified audience.
Programmatic ads are the perfect pairing for a Single-Sponsor Custom E-Blast. Target the same audience to reinforce the message to those who opened the email – and also reach the often 70% of the list who didn't.
Display
Increase your brand's visibility and drive more traffic to your website. These highly customizable banner ads can be designed to match your brand's aesthetic, ensuring that your message resonates with your target audience.
Native
Designed to look and feel like the content around them, native ads blend seamlessly into the user's browsing experience, making them less intrusive. For best performance, we recommend showcasing a quality piece of content like an article, white paper, or case study.
Lead Generation
Struggling to find prospects? Let us deliver top-of-funnel Marketing Qualified Leads to your team.
By combining our data with Bombora intent data, we're able to identify potential customers who are actively researching a purchase. You provide a quality piece of content for a landing page – like a white paper, case study, or infographic. We will capture the contact information, including their consent to be contacted.
Once you receive your leads, we recommend a nurture campaign of at least seven touchpoints over the following weeks to ensure they are primed to take your call. We strongly advise against cold calling.
Brand Partnerships
When it comes to the latest news and analysis, there's only one place that the metal fabricating industry turns to — The Welder.
Average 50% views
Average social reach
Average ThruPlays
(15+ seconds)
Average email opens
Average social impressions
Tell Your Brand's Story with The Welder
The Welder is the market-leading brand in coverage of the practical world of welding.
Facebook Brand Partnership Sprint
Digital Element | Frequency Total |
---|---|
Content Media (Video, article, etc.) | 1 |
Organic Facebook Post | 1 |
1 | |
Facebook Paid | Duration |
Performance Report | End |
LinkedIn Brand Partnership Sprint
Digital Element | Frequency Total |
---|---|
Content Media (Video, article, etc.) | 1 |
Organic LinkedIn Post | 1 |
1 | |
LinkedIn Paid | Duration |
Performance Report | End |
How Do We Define Success?
Track customer engagement with the brand across a variety of mediums.
Case Study: Brand Partnership Video
Video content at 0:22 playtime.
- Sprint length: 1 week
- More than 159,000 people watched at least 15 seconds of the video
- 1,476 people opened the email (34% open rate)
- 397,120 people saw the content on Facebook
Share your positive experience with The Fabricator!
Contact UsBuild an Effective Strategy
We're ready. Once you've selected your package, we'll work on using our voice and brand to help reach your goals.
Brand Partnership Sprint Guideline Details
For content media, we recommend using a video or article.
Video Guidelines:
- Video content for Brand Partnership Sprints should be 30 seconds or less if it is only promoting a product (commercial content) and there should be a clear call to action (CTA).
- Video content longer than 1 minute should answer the question “how does this product/ad solve a customer’s problem?”
Article Guidelines:
- Article content for Brand Partnership Sprints should be original content written for this program.
- Articles used for Brand Partnership Sprints should not be posted anywhere else online prior to or after the Sprint.
General Guidelines:
- For the Facebook Brand Partnership Sprint, sponsor must have a Facebook page that we can tag as a branded content partner.
- For the LinkedIn Brand Partnership Sprint, sponsor must have a LinkedIn page that we can tag as a branded content partner.
Quarterly Promotion Package
It all adds up to your success.
Maximize the impact of your advertising with a Quarterly Content Promotion Package designed to showcase your products and technologies through a fully integrated, audience-targeted, and lead-generating campaign. Each quarterly package includes a print ad in that particular quarter’s issue, as well as the following components:
Quarter 1
- Print Ad
- Video Showcase E-blast (15,000 recipients)
- Category Banner (1 month)
- E-Newsletter Banner
Quarter 2
- Print Ad
- Category Banner (1 month)
- Video Showcase E-blast (15,000 recipients)
- Single-Sponsor E-blast (5,000 recipients)
Quarter 3
- Print Ad
- Advertorial
- Category Banner (1 month)
- Video Showcase E-blast (15,000 recipients)
- Single-Sponsor E-blast (5,000 recipients)
Quarter 4
- Print Ad
- E-Newsletter Banner
- Video Showcase E-blast (15,000 recipients)
- Single-Sponsor E-blast (5,000 recipients)
Be Heard & Seen on The Fabricator Podcast
When sponsoring an episode of The Fabricator Podcast, you will have the opportunity to reach an untapped and highly engaged audience who are interested in digital content and the metal fabrication industry. Our listeners are loyal and tune in regularly, providing a consistent platform for your brand to be heard and seen.
The Fabricator Podcast has a growing following and is available on all major platforms, including YouTube, Spotify, Apple, and other podcast streams, giving you a wider reach.
We offer a comprehensive package, and our team will work closely with you to ensure your message is delivered effectively. Don't miss out on the opportunity to connect with our audience and grow your brand awareness.
What's Included
Level 1: Single Episode Sponsorship
- Two 30-second ad reads: One at the top of the episode and a second read 5-7 minutes later (or before the guest interview portion).
- Mention and thank the sponsor in the introduction.
- Links to the company's website/product landing page in episode description.
- Episode boosted on YouTube.
- Promotion on The Fabricator’s social media (Instagram, LinkedIn, Facebook).
- Logo included in podcast ad that runs in The Fabricator magazine.
- Logo included in podcast ad that runs in The Fabricator Newsletter.
Level 2: Customer-Focused Episode
- We interview one of your customers: The conversation will focus on the customer’s business, career background, outlook on the industry, and your partnership.
- Includes everything in Level 1.
Podcast Stats
- Average age demographic 23-44 (accounts for 78% on Spotify and 50% on YouTube)
- Average of 1,500 downloads/starts per month across major podcast platforms
- Average of almost 40,000 views per month on YouTube
- 4,500 combined unique listeners on Spotify and Apple Podcasts
Contact your sales representative to sponsor yours today.
Contact UsTrade Show Products
Maximize your trade show experience with geotargeting and booth interviews.
Trade Show Booth Interviews
Engage with the industry beyond the showroom floor and expand your brand awareness.
How does it work?
Our professional video team will showcase what you are featuring this year in your booth. Whether you choose to work with an FMA editor* or host the interview yourself, these are a great way to reach new audiences and potential clients.
What's included?
- A professional video interview, editor-led* or self-guided.
- The video is shared and boosted on Facebook to a targeted audience.
- Our team will share the video with you to use how you please.
- Performance metrics will be shared within 30 days after the video has been posted.
Contact your Sales Representative for more information.
Contact Us *Editor-led interviews subject to availability.Unlock the Power of Geotargeted Video Ads
Reach your ideal audience precisely where they are with our geotargeting solutions. Whether you're targeting local customers or specific demographics in a particular area, we can deliver unparalleled accuracy to find decision makers and executives. Maximize your ROI by tailoring your message to the right people at the right time. Don't miss out on potential business – harness the potential of geotargeted ads today.
Contact your Sales Representative for more information.
Contact UsLive Events
Showcase Products and Services, Connect With Buyers, and Grow Your Business
Join The Welder for a one-day, table-top event to showcase your latest equipment and technologies to the local manufacturing community. This is the perfect forum for industry professionals to preview products and services while networking in a relaxed, no-pressure atmosphere.
List Rentals
Target the decision makers you want to reach — more than 100,000 subscribers to the industry's leading manufacturing publications!
Supplement your promotional efforts with customized lists that reach the most influential technical professionals in the metal forming and fabricating, tube and pipe, and welding industries.
FMA's database includes subscribers to the industry's leading technical publications — The Fabricator>, The Welder and Canadian Metalworking / Canadian Fabricating & Welding.
Postal/Telemarketing Lists
Email Lists
The Leading Brands in the North American Manufacturing Sector
Leverage more than a century's worth of brand equity
The Fabricator Magazine
The Fabricator is North America's leading magazine for the metal forming and fabricating industry. The magazine delivers the news, technical articles, and case histories that enable fabricators to do their jobs more efficiently. The Fabricator has served the industry since 1970.
The Welder Magazine
The Welder, formerly known as Practical Welding Today, is a showcase of the real people who make the products we use and work with every day. This magazine has served the welding community in North America for more than 20 years, and we intend to continue providing hands hands-on information, real-world applications, and down-to-earth advice for welders.
The Tube and Pipe Journal Magazine
The Tube and Pipe Journal became the first magazine dedicated to serving the metal tube and pipe industry in 1990. Today, it remains the only North American publication devoted to this industry, and it has become the most trusted source of information for tube and pipe professionals.
The Fabricator en Español Magazine
FMA Communications ha introducido al mercado la edición en Español de la revista The Fabricator. Esta versión consiste del mismo tipo de artículos técnicos y sección de lanzamientos de nuevos productos que actualmente presentan el personal de primera categoría de Fabricator en Inglés.
Connect With Our Team
Our Address
FMA Communications, Inc.
2135 Point Blvd.
Elgin, IL 60123